Many websites make use of a Frequently Asked Questions (FAQ) web page or section of one. This can be a great method of communicating answers to common inquiries from the respected audiences of a business. Having an FAQ can direct users to a one-stop-shop for finding answers to their internal questions that they may have otherwise spent time in contacting someone for help. Let’s face it, our attention spans are...Continue Reading
You may be familiar with the quote from Maya Angelou, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Feel is the keyword there. It taps into that emotional part of ourselves, that unexplainable and uncontrollable component of the human being. When it comes to marketing and communication strategies, this is the core you want...Continue Reading
“If no one is complaining about our website, then there is nothing wrong.” Have you heard this before? It’s a reactive attitude toward design and business, and it’s not a mindset you want to be in. How often had you had a bad experience at a website or business and made an effort to file a complaint? Wasn’t it easier to simply move on and take your business elsewhere? The truth...Continue Reading
Shiny objects are tempting. It’s easy to get sucked into the world of new things that make us feel trendy, important and relevant. But as life will have it, good things don’t last forever, and these shiny objects can fade quickly into the shadows of the next big thing. What are examples of shiny things? We need an app for our business. Are you really sure? There are thousands of apps...Continue Reading
We live in a numbers world today. People engage with them all the time whether they realize it or not, especially when it comes to social channels. How many likes do you have? How many connections do you have on LinkedIn? How many Twitter followers to you have? How many people are visiting your site and clicking here and here? How many reviews do you have? We can get absorbed...Continue Reading
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