Messaging Strategy
- Can your audience understand and clearly define what you do?
- Do you find yourself continuously rewriting copy for your marketing collateral?
- Is your content lacking a resonating narrative and tone that guides the customer toward a solution for their problem?
Navigating the intricacies of crafting a compelling message for your business can be daunting. To truly connect with your audience, they must easily understand what you do, the value you provide and the steps to take next.
The problem is that most businesses prioritize cute and clever over clarity in their messaging. This approach leaves your audience disengaged causing your brand to get lost in marketing noise. We believe every business deserves a message that is not only clear and captivating but also prompts decisive action.
Recognizing the pivotal role of messaging, we prioritize copywriting before delving into any creative project. Unlike many agencies, we understand that crafting a clever tagline without a clear message is ineffective and just brings you an expensive bill. Guided by a proven marketing framework, we've assisted dozens of clients in developing impactful one-liners and kickstarting their marketing copywriting. This initial push empowers them to confidently create future marketing collateral with a cohesive and compelling story.
Let's steer clear of leaving your audience confused and uninterested. Instead, let’s connect them to the unique value your business offers and provide them with the guidance they need to champion their success.
Messaging Strategy Process
1
Discovery Meeting
We’ll meet to deeply unravel and discuss your business offerings, audience personas and marketing goals.
2
Clarify Your Message
Our team will take the notes from our kickoff meeting and develop a messaging strategy and personalized guidebook.
3
Creative Confidently
With this guide you can confidently approach copywriting for your marketing pieces.
Messaging Strategy Pricing
Basic
- Our kickstart package if you’re looking to get a small jump on brand messaging.
- Strategic Consult: 2 hours
- Brand One-Liners
- Brand Script
- Messaging Guidebook
Standard
- Our signature package perfect for jump starting your messaging and essential marketing website copy.
- Strategy Consult: 4 hours
- Brand One-Liners
- Brand Script
- Messaging Guidebook
- Web Page Wireframe with Copy
Premium
- Our advanced package incorporates a marketing sales funnel using a lead generator and email sequence.
- All Standard Plan Items Plus...
- Lead Generator Design
- Email Campaign Plan
- Outline of Suggested Next Steps