StoryBrand is a marketing framework developed by Donald Miller, a leading author and marketing expert. This framework provides a confident structure for developing a clear message for your brand. With this message in place, we can properly structure the content on your website so that it tells an engaging story that your audience want's to be part of. With this connection, your audience is more likely to take action in filling out your contact form, giving you a call, buying your product or other call-to-action.

We've been using the StoryBrand Framework for years, and we wouldn't go any other way when it comes to developing your website's content. The best part is that this messaging development easily carries into use for your other marketing collateral.

Going through the StoryBrand Framework process involves a lot of discussion and brainstorming, and your participation is important in this development. After these meetings, we'll take all our discussion notes and analyze them for patterns that uncover your brand's clear messaging. We'll then organize this into an easy-to-read book deliverable. This document will be used as a foundation for building your website, and you can also reference this for your future marketing collateral in benefit.

This book includes one-liner's that describe your organization in an easy-to-remember sentence and phrase. It also includes the keywords and phrases we discussed as a team about your brand's audience, their problems and your solutions to help them. Lastly, it provides guidelines on how to discuss your brand in any context.

It's a great process and one that is so vital for your website. Without a process like this, you'll simply be guessing at your website design, which unfortunately is what most other web agencies do. We're confident our StoryBrand Framework process can help your website and shape your organization into having a solid marketing foundation for anything.

You need two services to get your website online: a domain name and web hosting. A domain name is your dot-com address. Web hosting is the service used to store your website files so that it can be seen on the internet. Much like buying a house, we want to buy web hosting that is safe, secure and will grow with your website over time.

We use Managed WordPress web hosting. This is specially designed for your web system called WordPress. Our web hosting has quality storage space, security monitoring and plugin maintenance. Sound confusing? Don't worry - that's why we take care of this tech-side of website development for you!

Buffer time is flex weeks that provide cushion for if something causes the project to become delayed. This may be caused by a technical problem during web development, or perhaps the client didn't provide us their content by deadline.

It's rare that a project needs to use this buffer time, but it provides a good safety net in case things come up. We like to always be prepared so that the unexpected never derails the work.

After building hundreds of websites, we've come to discover that there are only a few web pages that an audience actually cares about. They want to know how you can help them solve their problems, and they want to know where to start.

We want your website navigation to be as small as possible so that your audience has just one clear call-to-action to make: to register, buy, call, contact, etc. Web pages that contain nice-to-have information rarely help support your call-to-action.

While adding web pages is always an option, we recommend keeping things simple and your main navigation focused on what it is you want your audience to do next. We can confidently guide you into discovering what web pages your website truly needs. This helps not only your website goals but your project costs too.

We provide a variety of extra features that you can add to your website. During our initial introductory meeting, we'll have an opportunity to learn about your project needs. From here, we'll provide a list of recommended add-on's as optional a-la-carte items. Contact us today to get started on your project.

Absolutely! In fact, we find that most of our clients prefer we handle their website updates. If you don't work with websites on a daily basis, it can be difficult to easily jump right in to do website edits. We offer an hourly rate for website edits so you don't need to worry about becoming a partial-web-developer. You have a business to run and goals to meet after all!

While logo development is in the list of our creative skills, we unfortunately do not provide this as a client service.

Our primary focus is in website design and development; however, we do have the creative talent to do more. Currently on a case-by-case basis we provide additional support such as graphic design for print materials, social media graphics, podcast artwork, e-books, newsletters and more.

As Creative Seed continues to grow, plans are in place to expand into providing our clients additional service packages for creating marketing collateral that further supports their brand's messaging. Having the creative support you need to specifically help your website and business grow over the long-term is our goal. If you have any questions or inquiries, please don't hesitate to reach out by completing our project inquiry form.